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HIC provide specialist motor insurance for all types of vehicles, including classic and modified. They pride themselves on being actual car enthusiasts, sharing their passion for cars with the customers.
Our most recent work for the HIC brand is the icon-based advertising campaign. We developed the idea of having iconic car outlines (specific to the target market) filled with symbols and icons relevant to the car enthusiast.
The bright orange adverts really stand out in all the publications the HIC brand appears in. Calls as a result of the new campaign are up and potential customers are easily informed about the products on offer because of the layout simplicity.