Lap of Anglia

8am, Thursday August 22nd saw two of our members of staff, Damien and Emily, starting the Lap of Anglia, a challenging (or ‘mad’ in the common parlance) 400 mile cycle ride over 4 days to highlight the massive area covered by the East Anglian Air Ambulance (EAAA). The event was the brainchild of Damien and backed by Adrian Flux Insurance, and aims to raise enough money for a day of missions for one of the helicopters, at a cost of around £10,000.


With pre-event chats on local radio (Damien being described by the DJs as a ‘trained talker’, which he decided was a compliment) and features in the press, plus building up a fantastic following on social media, the word quickly spread about the event and, most importantly, about the Air Ambulance.


Damien and Emily were joined by 11 other amateur cyclists from all over East Anglia to tackle over 100 miles a day for 4 days straight, starting in our home town of King’s Lynn, and ending day one in Northampton via Rutland Water. Day two looped past Silverstone, Buckingham, and Milton Keynes before going via Luton towards Cambridge. Day three passed through Ipswich to follow the coast up to Lowestoft, before the final day took the around the stunning Norfolk coastline back to King’s Lynn. We have been assured that absolutely none of it was downhill… hm, right…


Despite countless punctures, chain issues, saddles coming loose, pedals breaking and other bike problems that we can’t begin to understand let alone describe, plus rider injuries and tumbles, all 13 cyclists made it back in (roughly) one piece at 7:30pm Sunday night, to a warm reception from friends, family and representatives from the EAAA.


For more information on this event, which promises to be bigger next year, keep an eye out on, and on the event’s Twitter and Facebook pages. For more information about the EAAA visit

To find out how we can organise your event, or spread the word about it, just get in touch.

Well done Damien and Emily, we’re very proud, but you could have picked us up a few bits of shopping whilst out and about, though, y’know made yourselves useful. ;)